Speculative application
eTec has a wide range of successful projects on the level of managing director, CEO, COO and CTO in medium-sized companies.
If you can't find an interesting vacancy in our job board, please contact us and arrange your personal consultation.
The Year of the Dragon– Opportunities and risks for German mid-sized businesses in China
![[Translate to English:] The Year of the Dragon – Chancen und Risiken des deutschen Mittelstands in China](/fileadmin/_processed_/d/7/csm_Spotlight_022024_16__b602693d96.png)
However, Beijing’s industrial politics, which favours local manufacturers, presents a challenge for German mid-sized companies. At the same time, Chinese manufacturers are making technological advances, which is reducing the lead in technology held by German companies. Furthermore, local companies are able to develop new products at a rapid pace and more cost-effectively, which is difficult for German businesses to achieve.
Despite the challenges, there are opportunities for German mid-sized businesses within the important Chinese market. It is necessary to implement a localisation strategy for both sales and marketing, as well as production and development. By following the motto of local-for-local and manufacturing and marketing products locally, success is possible.
Naturally, this approach necessitates the introduction of additional genuine innovation and high-quality products.
German companies need to communicate their unique selling points clearly and continuously drive forward their innovations. At the same time, it is extremely important to develop comprehensive strategies to protect their own technologies.
The recruitment of qualified leaders in China is a decisive factor for the success of German mid-sized businesses. It is crucial for any company looking to succeed in the Chinese market to have a manager who is well-versed in the local market conditions, culture and business practices. Chinese leaders with an international background can build valuable, cultural bridges.
etec Consult has been choosing and recruiting Chinese managers for German mid-size businesses for approximately 20 years. In the first few months of 2024 alone, we have successfully filled three leadership vacancies for German clients in China, two of which were for executives. Our in-depth knowledge of Chinese business culture, combined with an understanding of the automation technology and specific requirements of German companies, enables us to identify suitable and qualified candidates who also possess the cultural adaptability required. This synergy ensures that the leaders we place reach the technical and strategic goals of your company and contribute to long-term success and growth in a dynamic market environment.
Benefit from our experience and expertise in finding the right executive for your business in China. Let's work together to achieve your business goals and strengthen your company for the future.
