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Considering the fact that the Corona pandemic accelerated this process, it is even more surprising  that the interchangeability of job titles and job postings still appears to be very high. As etec Consult has been effectively recruiting personnel for high-demand positions, we are well aware of this issue.

Secondly, the vacant position should align with the candidate's motivation to switch jobs, which could be complex: In addition to showing interest in the position itself and the tangible assets (such as salary, share in profits, benefits, future pay raises), the candidates also consider their current life situation (e.g. work life balance, flexible work hours), the identification with the potential employer (leadership, business culture, values, purpose) and the infrastructure (housing prices, availability of public transports as well as the regional childcare on offer). To gain a comprehensive understanding of the candidate's current situation and goals, it is necessary to engage in an in-depth conversation and demonstrate genuine interest in their background.

An excellent personnel consultancy should address all these aspects meaningfully, thorough briefing and a deep understanding of the client are essential.

etec Consult has developed the Swiss concept of marketing positioning further incorporating 20 criteria visualising various dimensions and ranking the attraction of a position holistically. It is already being used in the content implementation of direct contact and can provide valuable insight for the design of a new function. 

By the way - it is worth noting that vague job descriptions and exorbitant demands in job advertisements are still the main reasons why candidates are not interested in open positions, according to the e-Recruiting platform “Softgarden” . We are happy to provide support in advance by researching the market regarding certain job titles and liaise closely with you when writing job offers and titles.